Medic

Creative idea

In most of the multiplayer games, you can find the character from the pharmacy environment. Medic. This is the most unpopular character. Because who would rather heal the allies than running around and killing everything. But the medic is really important in the battle. So we brought to the world where the medics are missing our medic. We teamed up with our professional gaming streamer Fifqo, who is the face of the campaing, and he became the Dr.Max Medic in the second most popular game in the world. The first game in which you can find medic character.

Brand name: Dr.Max
Advertiser / client: Dr.Max
Product / service: Pharmacy
Campaign name: LEVEL UP
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO BRATISLAVA
Executive creative director: Juraj Kovac
Art director: Adrian Mery
Copywriter: Daniel Vachuna
Account director (agency): Dominika Bobulova