Our brand voice, your r-AI-dio ad

Creative idea

Telekom, a longtime supporter of SMEs' digital progress, advocates for AI integration in operations. In their latest campaign, businesses were asked to craft radio ad scripts and utilize the brand's AI tool for ad creation. Telekom's AI-generated spots, voiced by their renowned narrator, aired on a major national radio station. Leveraging AI voice technology, Telekom empowered 100 small businesses to produce radio ads swiftly—a task that would have taken days for a single narrator. The initiative not only showcased AI's potential in small business marketing but also highlighted Telekom's prowess in SME digitization.

Brand name: Magyar Telekom
Advertiser / client: Magyar Telekom
Product / service: Telecommunication
Campaign name: Our brand voice, your r-AI-dio ad
Agency network: INDEPENDENT AGENCY
Agency: Mito, Budapest
Media agency: Wavemaker Hungary
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Balázs Pőcze
Art director: Georgina Dobrik
Copywriter: Bence Bán, Viktor Fazekas
Designer: Viktória Mezey
Account director (agency): Orsolya Nagy-Sándor, Edina Egyházy, Eszter Debrenszki
Strategic planner / strategist: Virág Kiss