Real wings for real heroes

Creative idea

How to draw attention to Czech Sokol community and its annual Prague gathering when most Czechs consider the Sokol to be unfashionable? We seized on a moment that was dividing the entire Czech public - the controversy over a giant art installation that was supposed to pay tribute to Czech RAF pilots in World War II, but most people considered it undignified. With a single cleverly built CGI video, we drew the attention of millions of people to the values of the Sokol gathering, which is a more worthy tribute to war heroes than all the statues in the world.

Brand name: Czech Sokol Community
Advertiser / client: Czech Sokol Community
Product / service: Sokol Gathering 2024
Campaign name: Real wings for real heroes
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Prague
Executive creative director: Kosta Schneider
Creative director: Petr Roth
Art director: Martin Mašík, Jakub Havlík
Copywriter: Jan Peroutka
Designer: Martin Mašík
Account director (agency): Lucie Dubová
Client account director: Marek Tesař