Vola - Ambrosia Fly Away

Creative idea

This is the story of how Vola, through the Ambrosia Fly Away campaign, pioneered the FIRST POLLEN INTENSITY CALCULATION ALGORITHM FOR RAGWEED IN BUCHAREST. The tool displays a detailed forecast for the next two weeks based on users' areas of interest in Bucharest and also provides recommendations for destinations in Europe where the ragweed pollen level is the lowest. Our game-changing initiative has fully embraced the INTELLIGENT UTILIZATION OF DATA, seamlessly integrating it with DIGITAL TECHNOLOGY to enhance consumers’ quality of life during the ambrosia season, showcasing an outstanding example of innovation on a small budget.

Brand name: Vola.ro
Advertiser / client: Vola.ro
Product / service: Online Travel Services
Campaign name: Ambrosia Fly Away
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi + The Geeks - Bucharest
Creative director: Bogdan Costin & Laura Belc
Art director: Cristina Choleva
Copywriter: Teodora Ionică
Designer: Cezara Lazăr
Account director (agency): Mirabela Manea
Client account director: Liviu Baciu
Managing director: Vlad Petre
Strategic planner / strategist: Miruna Antonescu
Senior planner: Alexandra Pascu
Illustrator: Radu Carata
Digital strategist: Georgiana Feriu
Additional company: Paul Foltache - Sr Web Developer