Hydrostation.fm

Creative idea

Hydrostacja.fm is both a “botanical garden” and a “radio station”. It is the first water-powered radio station where PLANTS conduct interviews with experts, create music, and write hAIku. With the support of AI models, we created an algorithm that assigns appropriate values to words and letters based on the emotions generated by the plants. We translated them into content understandable to humans. The data generated by the plants also allowed us to convert human speech into impulses understandable to plants. This enabled us to create interviews between plants and “human” experts. For translations, we used GPT-based, custom developed algorithms.

Brand name: -
Advertiser / client: Zarząd Zieleni m. st. Warszawy w Dzielnicy Wisła
Product / service: -
Campaign name: First water-powered radio station where PLANTS conduct interviews
Agency network: Dentsu International
Agency: dentsu creative warsaw
Web address: https://hydrostacja.fm
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Grzegorz Redko
Copywriter: Łukasz Kowalski, Aleksandra Nyc, Piotr Kalata
Designer: Sebastian Grzywa
Managing director: Monika Greszta
Strategic planner / strategist: Maciej Podgórski
Additional company: Technology Team Leader: Kamil Jaszczuk Creative Technology Director: Anna Nowak Creative Technologist: Łukasz Skwara Creative Technologist: Michał Pęczalski Creative Technologist: Rafał Zagórny Content Creative Manager: Piotr Kalata Program Manager: Dorota Cymkiewicz Senior Motion Designer: Sebastian Grzywa