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Creative idea

As a company number 1 among car parts distributors, Inter Cars has been building its image for years, showing how to cross the boundaries using modern technologies. Their business operations are focused on direct marketing. Therefore, they have established a tradition of meetings with CEOs and top managers. However, the outbreak of Covid-19 made direct contact with the partners impossible. The challenge arose – how to overcome limitations, create a unique, direct and safe experience, and present Inter Cars as the industry leader? Using VR 360 technology, we created a virtual ride with an extraordinary FIA driver.

Brand name: Inter Cars
Advertiser / client: Inter Cars
Product / service: VR experience with Bartosz Ostałowski
Campaign name: Inter Cars VR Cinema
Agency network: INDEPENDENT AGENCY
Agency: BeDigital Cracow
Creative director: Marcin Nurkiewicz
Art director: Adam Flak - Smoliński
Copywriter: Daniel Szczęk
Client account director: Piotr Malita
Managing director: Dawid Maj
Pr director: Joanna Król
Director: Maciej Pytel
Director of photography: Patryk Jordanowicz
Post production producer: Marek Titow
Additional company: Public Relations and Communication Team Leader - Jacek Żytnicki