SHOWCASE

War: Kids' Drawings in VR Animation

Entry code: 0508006GD21
Agency: RT Creative Lab, Moscow
Advertiser / client: RT
Group: E. DIGITAL, MOBILE & TECHNOLOGY

Creative idea

For many decades, the Museum of the History of St. Petersburg has kept 700+ unique children’s drawings which were created during the Leningrad siege known as the longest siege in human history which took lives of hundreds of thousands of people. For the 75th anniversary of WW2 Victory we decided to bring these drawings back to life — through virtual reality. 20-episode video series feature works by world's top VR animators reviving cultural heritage through digital art.

Brand name: RT
Advertiser / client: RT
Product / service: Social media project
Campaign name: #VictoryPages: Social Media History
Agency network: INDEPENDENT AGENCY
Agency: RT Creative Lab, Moscow
Web address: https://en.pobeda.page/drawings/
Executive creative director: Kirill Karnovich-Valua
Art director: Denis Semionov
Designer: Revaz Todua
Pr director: Lilly Kazakova
Music: Eldar Salamov
Additional company: Stuart Campbell, VR Artist Vladimir Ilic, VR Artist Rosie Summers, VR Artist Ania Fedorova, Producer Elena Medvedeva, Producer Ivor Crotty, Producer Katya Motyakina, Producer Ivan Fursov, Research & data Margo Tskhovrebova, Administrative Manager

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