OK, Babcia.

Creative idea

During the pandemic we’ve started to cook at home more than ever. We crave for comfort food, and who knows comfort food better than our Babcias (Polish Grannies). Mastercard connects people who look for traditional recipes with those in need for contact by using voice assistant technology.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Voice skill
Campaign name: OK, Babcia.
Agency network: MCCANN WORLDGROUP
Agency: McCANN Poland, Warsaw
Production company: Shootme
Web address: https://bezcennechwile.mastercard.pl/bezcenne-babcie
Executive creative director: Marcin Sosiński, Catalin Dobre, Adrian Botan
Creative director: Bartek Klimaszewski
Art director: Janka Szwykowska
Copywriter: Łukasz Kołakowski, Zbigniew Marczak, Filip Kurkiewicz
Designer: Anna Solianyk
Account director (agency): Małgorzata Tereszczenko, Natalia Rostworowska, Monika Brzezińska
Senior planner: Natalia Drobniak, Adam Stasiak
Pr director: Anna Marciniak
Photographer: Michał Klusek
Film production: Michał Majewski, Marysia Surzycka
Director: Marek Cichy
Director of photography: Igor Połaniewicz
Agency producer: Dominika Grzegdala
Post production: Tomasz Goławski, Rafał Jastrzębski
Additional company: Jerzy Hołub, Małgorzata Szczerbińska, Anna Podkowińska–Tretyn, Ewa Czarnecka, Irena Kaczor, Albert Kępa, Ewa Depta, Jędrek Zamorowski