Some Masks Remain

Creative idea

On March 4th 2022, Romanian authorities announced that on March 9th mask mandates will be lifted nationwide, as COVID-19 cases diminished. In just 3 days, we developed a campaign released right on March 8th, International Women's Day, that hijacked the breaking news about the mask mandates to raise awareness about the plight of the hundreds of thousands of Romanian women who will continue to have their noses and mouths covered. Either by the palm of an abusing partner or their own palm, as they contemplate in disbelief the other pandemic still unfolding: domestic violence in all its forms.

Brand name: ANAIS Association
Advertiser / client: ANAIS Association
Product / service: Domestic Abuse Awareness
Campaign name: Some Masks Remain
Agency network: Cheil Worldwide
Agency: Cheil Centrade, Bucharest
Additional company: Almost Ready
Production company: Almost Ready
Executive creative director: Mihai Gongu
Art director: Radu Rebei
Copywriter: Denisa Armasu
Account director (agency): Ana Maria Radulescu
Client account director: Carmen Miruta
Strategic planner / strategist: Miruna Baias
Pr director: Ana Maria Gavrila
Photographer: Balint Hajagos
Film production: Almost Ready
Director: Balint Hajagos
Director of photography: Ahmad Askar, Samaranda Paraschiv
Music: Hasan Nasser
Agency producer: Monica Garbur
Post production: Chainsaw Europe
Post production producer: Diana Gordon
Additional company: Social Media Manager: Veronica Bratu PR Specialists: Macrina Vendlinger, Daniela Serban Traffic Director: Mihaela Iamandi Casting Director: Dana Pavelescu Talents: Schmidt Silva Helena, Anca Saveanu, Camelia Darie, Simina Mateescu, Iulia Arama Special Effects & Make-up: Dora Codita Camera Assistant: Ahmad Askar Voice Actors: Judith State, Oana Holban, Radu Banzaru