VOKA SMARTFAKE
Creative idea
Recently a Hollywood action hero showed Belarus to the world. It was John Wick! We decided to use hero's popularity to announce an unknown festival. We create a short film that tells a childhood story of famous killer from Belarus. In our film, old-timers of small village saw him growing up and shared vivid memories. In the end, they invited John back home and to the festival.
Brand name: Voka Smartfilm
Advertiser / client: Unitary Enterprise A1
Product / service: VOKA CINEMA Smartfilm International Mobile Film Festival
Campaign name: Unitary Enterprise A1
Agency network: INDEPENDENT AGENCY
Agency: TDI GROUP Minsk сity
Additional company: A1 Team:
Lilia Magamadova, Violetta Dubkina, Anastasia Ermolenko.
TDI Group Team:
Artyom Cheley, Veronika Gapeeva, Vanya Grishkevich, Tanya Petrovskaya, Katya Lozovskaya, Anya Alexandrovich.
