Talisman Callsigns

Creative idea

Cultural Context Traditional Ukrainian embroidery is not just an art; it's also an ancient talisman of protection. Idea We created a digital generative identity that unifies countless unique personal identities. Each drone pilot has a unique callsign, and through our idea, we wanted to create a system that represents all the academy graduates. How it works Based on the pixelated nature of Ukrainian embroidery, we created a stylized font. A special algorithm was developed. Interacting with the designed font, it allows encoding every pilot's callsign into one’s personal identity.

Brand name: Dronarium
Advertiser / client: Dronarium Ukraine
Product / service: drone pilot academy
Campaign name: Talisman Callsigns
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Executive creative director: Kosta Schneider
Creative director: Sergiy Biloshytskiy
Designer: Dmytro Moloshnikov
Additional company: Vitaliy Marynov Motion Designer Ihor Strohov Motion Designer