BRANDING THAT CHANGES THE REALITY

Creative idea

We wanted to attract a new audience of modern IT entrepreneurs for the Baraban architecture crew. During the interview, we found their common feature — willingness to do ambitious projects. Such people will never make a typical loft or minimalism with white walls. They want to do something that no one has done before. Baraban's strength is that they take the client's vision and use it to create projects that change reality. We created branding that deforms the reality around it. To do this, we created a design element called gum. Everything the transparent gum touches becomes something new.

Brand name: BARABAN
Advertiser / client: BARABAN
Product / service: ARCHITECTURE BUREAU
Campaign name: BARABAN ARCHITECTURE CREW REBRANDING
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Web address: https://baraban.art/
Creative director: EGOR PETROV
Copywriter: VIKA RUDICH
Designer: SNIZHANA CHERNETSKA, IRA LEVYTSKA
Account director (agency): OLENA ZAIATS, STEFANIA VEREITSI
Strategic planner / strategist: BOHDAN HETMANOV, YULIIA SHYRIANINA, ANASTASIA PECHERITISA
Digital production: SARAKUZ