PUMB Rebranding. Making Logo Bigger

Creative idea

PUMB was perceived as an old-fashioned “bank in a suit.” To signal leadership, we removed formal, dated elements—the circular badge, old typeface, complex layouts—made the logo boldly larger, and sharpened the brand’s voice. The confident identity rolled out across the app, branches, and B2B, where the former logo’s circle became a navigation device. The new PUMB is louder, sharper, and more direct—impossible to miss.

Brand name: Pumb
Advertiser / client: Pumb
Product / service: Brand Relaunch
Campaign name: PUMB Rebranding. Making Logo Bigger
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://www.pumb.ua/en
Creative director: Artem Karelin
Designer: Maksym Mazihula, Olha Bonius
Account director (agency): Zhenia Dvoretska
Senior planner: Bohdan Hetmanov
Additional company: PUMB Marketing Team