Muoto Visual Identity

Entry code: 0601013GD23
Agency: hasan & partners, Helsinki
Advertiser / client: Metsä Spring
Group: F. DESIGN, Visual Identities 

Creative idea

Muoto is a new industrial-scale moulding technology, with the potential to challenge the world's plastic problem. Renewable and recyclable packaging made of wood fibre from Finnish forests can replace plastic packaging in an endless number of applications. Our task was to create a visual identity that represents the raw material that comes from coniferous trees and the novel technology that enables the three dimensional moulding of wood pulp. A simple approach with a robust, industrial scale felt like a natural starting point for reflecting the characteristics of these everyday bulk products.

Brand name: Muoto
Advertiser / client: Metsä Spring
Product / service: Packaging & Technology
Campaign name: Muoto Visual Identity
Agency: hasan & partners, Helsinki
Web address:
Creative director: Joseph Bayne
Copywriter: Timo Huopalainen
Designer: Anssi Arte
Account director (agency): Jarno Lindblom, Ketsia Anttila
Client account director: Jarkko Tuominen
Strategic planner / strategist: Timi Peterson
Additional company: Animation, Tomaszewicz Studio Sound Design, Noi Berlin


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