SHAPESHIFT Festival 2023

Creative idea

The concept is rooted in the idea that creativity and innovation are in constant motion. Never static, they twist, turn, and morph into unexpected results. Be it through the process of creation, findings in research, or the ability to be multifaceted and collaborate with individuals from various backgrounds — everything flows and merges. Constantly changing, never the same, always better. The visual language is a depiction of the entire concept — from graphic elements merging into entirely new units to showing how curiosity and collaboration are at the core of innovation.

Brand name: SHAPESHIFT Festival
Advertiser / client: SHAPESHIFT Festival
Product / service: Event
Campaign name: SHAPESHIFT Festival 2023
Agency network: INDEPENDENT AGENCY
Agency: Next DC, Sofia
Digital agency: Next DC
Production company: 200% Studio
Web address: https://shapeshiftfestival.com
Executive creative director: Maria Todorova
Art director: Ilian Iliev, Victoria Nikolova
Copywriter: Anastasia Dimova, Doroteya Slavcheva
Account director (agency): Martin Rusenov
Client account director: Hristo Petkov
Media director: Mitko Karakashev
Managing director: Maria Todorova
Pr director: Elitsa Videnova
Photographer: Vasko Boianov
Event production: Trayana Kazandzhieva
Additional company: Motion Designer - Teodor Tsvetkov