Polikarpov identity

Creative idea

Task: Develop an identity to the intellectual property law firm of famous Ukrainian lawyer Anton Polikarpov. Idea: We found the fundamental law, which lies at the heart of intellectual property - The Berne Convention, 9 September 1886: “Copyright arises at the moment of work creation; there are no formal requirements to be met.” “The Moment of work creation.” A second when the author's pencil first touches the paper. Exactly this moment we have turned to the symbol of intellectual property. And the shape that represents it has become the brand logo. The BEAM.

Brand name: Polikаrpov law firm
Advertiser / client: Polikаrpov law firm
Product / service: Intellectual property law ашкь
Campaign name: Polikаrpov law firm
Agency network: BBDO WORLDWIDE
Agency: BBDO CA
Creative director: Igor Golushko
Art director: Renat Poposhev
Copywriter: Darya Priezzheva
Designer: Elena Nikulushkina
Account director (agency): Iuliia Iugai
Managing director: Danil Maslov