Yandex Go. Focusing on tradition

Creative idea

Traditional ornaments are an important part of the history and culture of Uzbekistan. But the memory of them is inevitably lost if there is nowhere to meet them in the modern world. We chose ten memorable Uzbek patterns and applied them to cars by partners of the Yandex Go service. And the locations where you can see patterns in architecture and interior were collected in a special online guide. Get acquainted with some Uzbek patterns along with Yandex Go — we will tell you what meanings are embedded in these images.

Brand name: Yandex Go
Advertiser / client: Yandex Go
Product / service: Taxi Service
Campaign name: Yandex Go. Focusing on tradition
Agency network: INDEPENDENT AGENCY
Agency: Yandex Magic Camp, Serbia
Media agency: Yandex Magic Camp
Digital agency: Yandex Magic Camp
Production company: Yandex Magic Camp
Creative director: Vasily Podtynkowy
Art director: Elizaveta Matveeva, Kirill Kirillov
Copywriter: Tatyana Kolotilova
Additional company: Dmitry Polikanov — Producer Yulia Nesteruk, Ksenia Nozdran — Marketers Nina Movsumova, Alexandra Malyuzhinets — Editors Anton Makarov — Branding Mitya Meshcheryakov — Head of Magic Camp