Your own house and the neighbors are good

Creative idea

Time has changed the view of success. What was 'rich' in post-Soviet Ukraine has now become rather 'kitsch'. It also affected design, and this is the challenge faced by Goodlife, the elite Kyiv cottage town. The brand offered a place where you can enjoy your life: modern houses, nature, no high fences, no hustle and bustle. But the way it talked about it was too swampy for young and auspicious people. We decided that real Googlife is when you feel easy and changed the brand design accordingly, ranging from the logo to the appearance on social networks.

Brand name: Goodlife
Advertiser / client: Goodlife
Product / service: Housing development
Campaign name: Rebranding a good life for GOODLIFE
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Web address: https://goodlifepark.ua
Creative director: Maksim Boritko
Copywriter: Yurii Somov, Chirkova Daria
Designer: Danylo Nesterevych, Mazigula Maksym
Account director (agency): Daryna Gavrilova, Maria Matvyeyenko
Strategic planner / strategist: Olena Starko, Mykyta Tregub