A body wash for creating ideas

Creative idea

SKVOT is a Ukrainian creative school in advertising, arts, design and media. We wanted to create social buzz inside a narrow community and let them experience the first offline contact with the brand. The idea was built on ‘’the shower enlightenment’’. We came up with a physical item that would make shower brainstorming more effective — a body wash for creating ideas by SKVOT. We produced a real body wash with an intense citrus scent that immediately wakes you up in a shower. On the bottle, we put 25 idea-starters which gave one a hint to a potential idea.

Brand name: SKVOT
Advertiser / client: SKVOT
Product / service: Integrated campaign
Campaign name: A body wash for creating ideas
Agency network: INDEPENDENT AGENCY
Agency: Taktika, Kyiv
Creative director: Roman Hurbanov, Ilya Pochkun
Copywriter: Anna Larchik
Designer: Yevhenia Berezina, Victoria Ivannochko
Client account director: Daria Okhotnik
Photographer: Anastasia Yermolayeva