Anna's Phone

Creative idea

Since the task was to promote a reportage on a topic that is polarizing, we felt that we had to use a form that shows a fragment of the world and leaves evaluation to the viewer. From hour-long conversations with the inhabitants of the zone, we learned that the smartphone was the basic rescue tool for those helping refugees. Idea thus became a cell phone content format. Let text messages, calls, videos and photos, browser history and maps do the talking. The contents of the phone of a living person, unexpectedly entangled in the most difficult situation of his life.

Brand name: Storytel
Advertiser / client: Storytel
Product / service: Audiobook subscription service
Campaign name: Zona. Stories from the No-Go zone
Agency network: INDEPENDENT AGENCY
Agency: TWIN. collective, Warsaw x Alek Frydrych x Adam Smereczyński
Digital agency: TWIN. collective
Production company: TWIN. collective
Web address: https://historiezestrefy.pl/en
Creative director: Alek Frydrych & Adam Smereczyński (Freelance Creative Directors)
Client account director: Klaudia Chruściel (Storytel)
Strategic planner / strategist: Klaudia Chruściel (Storytel)
Pr director: Storytel: Klaudia Chruściel, Iza Markowska, Kasia Gargol, Justyna Zarejko
Digital production: TWIN. collective
Digital creative: Mateusz Felsmann (Creative Technologist & UX), Mateusz Kawęczyński (Web Designer), Agnieszka Kurek (PM)