The Shuffle Ticket

Creative idea

How do we get young people to discover new music, while showing the wide range of concerts offered by Live Nation and Luger? We combined two different items – the concert ticket and the scratch card – and created a never-before-seen product. The Shuffle Ticket is a new type of ticket – a scratch ticket that grants you a randomly selected live experience. With inspiration from the 'shuffle function' on playlists, we created a ticket to encourage people to step outside their comfort zone.

Brand name: Live Nation / Luger
Advertiser / client: Live Nation / Luger
Product / service: Digital concert tickets
Campaign name: The Shuffle Ticket
Agency network: The Stagwell Group
Agency: Forsman & Bodenfors, Göteborg
Production company: Superstudio
Web address: https://www.forsman.com/
Art director: Julia Holtback Yeter, Karl Risenfors
Copywriter: Pontus Caresten Lychou
Designer: Christopher Ek
Account director (agency): Ann Spennare Bengtsson
Managing director: Helena Lignell
Strategic planner / strategist: Daniel Sjöstrand
Pr director: Emilie Lignell, Christa Murley, Julia Samuelsson
Director: Patrik Johäll
Director of photography: Andreas Nilsson
Additional company: Clients: Live Nation, Emilie Lignell Luger, Christa Murley Webb, F&B: Jesper Lundbäck, Philip Nicholls Print house: Bywind