Honey Cafe Advent

Creative idea

In 2023, Ukraine joined the world in celebrating Christmas on December 25th for the first time. To mark this, Honey Confectionery launched its first advent calendar with unique desserts. This occasion required special packaging that captured the Christmas spirit and Ukrainian traditions. Before this launch, Honey refreshed its brand, and the packaging blended the new identity with Christmas spirit. Traditional Slavic symbols like Didukh, paper cutouts, straw angels, and stars were modernized into graphics, integrating the vertical symmetry of Ukrainian Christmas ornaments. This design seamlessly linked tradition with contemporary flair, emphasizing the exclusivity of the premium desserts within.

Brand name: Honey Cafe
Advertiser / client: Honey Cafe
Product / service: Patisserie
Campaign name: Honey Cafe Advent
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv)
Agency chief executive officer: Viktor Shkurba
Creative director: Viktor Shkurba
Art director: Iryna Lipavska
Copywriter: Uliana Koinichenko
Designer: Karyna Kutsenko
Account director (agency): Svitlana Myronchuk
Client account director: Yaroslava Kravets
Strategic planner / strategist: Michael Traverse
Senior planner: Maria Mishchenko
Additional company: Oksana Chumak – Strategist Marharyta Nazarenko – Strategist Tasha Leus – Junior Designer Vitalina Lopukhina – Сalligrapher Andrii Gorlov – 3d Artist Stanislav Zavertailo – CEO, Honey Anna Zavertailo – CBDO, Honey Victoria Mular – COO, Honey Maryna Frolova – Сreative and Brand Director, Honey Eugenia Chabanova – Content Director, Honey Svitlana Melnychenko – Packaging Production Manager, Honey