NFT PIZZA SWAP

Creative idea

Domino’s Pizza found itself on the outs with a the young, tech-savvy audience of the Israeli culinary capital. In order to pull them in, Domino’s created a tongue-in-cheek campaign touching a painful failure: the NFT downfall. “NFT Pizza Swap” is a buyback program that turns NFT fails into free pizza – turning disappointment into cheesy-happiness. The worthless NFT’s exchanged during the campaign were integrated into our creative identity and became limited-edition Domino’s designs (boxes, napkins, sauces, pizza-holders). With eye catching design that “pizzified” the NFTs, they were a reminder that Domino’s is the best bet in a world of fleeting trends.

Brand name: Domino's
Advertiser / client: Domino's
Product / service: Fast Food
Campaign name: NFT PIZZA SWAP
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Romania
Digital agency: MRM Romania
Additional company: McCann Tel Aviv
Production company: Studio Set
Web address: https://www.reheatyournft-dominos.com/en/
Agency chief executive officer: Catalin Dobre, Ionela Buta
Chief creative officer: Catalin Dobre, Sigal Abudy
Executive creative director: Ioana Zamfir
Creative director: Asa Keren, Yonatan Title
Art director: Shiran Damari, Mihai Constantinescu, Ana Sandu
Copywriter: Kobi Lavie, Paula Ionescu
Account director (agency): Sapir Zagury-Geva
Client account director: Oneg Akiki
Director: Adrian Aghenitei
Post production: Simona Macarie
Additional company: Avishag Moshe - Strategic Planning (McCann Tel Aviv) Alexandru Platon - AV Producer (McCann Worldgroup Romania) Alex Zamfir - UX Designer Alex Budin - Head of Technology (MRM Romania)