Compass

Creative idea

The design strikes with an unusual color selection for a premium segment – yellow. We had to be very careful combining the yellow and gold colors to achieve a premium look. The goal was to develop a visually captivating product that distinctly stands out on the shelves and keeps that sophisticated look Compass beer editions are famous for. To accomplish this, we approached the packaging design thoughtfully using symbolic, minimalistic illustrations of marine navigation maps and devices. And the result feels a true design treat, both speaking about mastership of our brewers and the origin of its very special taste.

Brand name: Compass VII
Advertiser / client: Švyturys - UTENOS group
Product / service: Beer
Campaign name: Compass VII
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Web address: https://svyturys.lt/