Cohones Family Jewels
Creative idea
Cohones is a craft brewery with the philosophy that in order to make your dreams come true, you must have balls (metaphorically speaking). Cojones/Cohones (Spanish) - balls (jargon): This philosophy flows strongly from the packaging of the beer – the bottle, the cap and the label - based on two main colours – black and white. Cohones bottle: small but very prominent on the shelf. And cheaper, by the way.
Brand name: Cohones Brewery
Advertiser / client: Cohones Brewery
Product / service: Craft Beer
Campaign name: Cohones Family Jewels
Agency network: All Channels Communication
Agency: All Channels Communication, Sofia
Executive creative director: Marin Kostov
Art director: Alexandrina Stefanova
Copywriter: Alexander Artakov
Designer: Christian Metodiev
Account director (agency): Samuil Petkov
Managing director: Alexander Dourchev
Additional company: Graphic Design - Viktor Manchev