Dancing field

Creative idea

No Farmer. No Plants. No Eats. That's the reality of large agricultural producers. The Heler family believes in different values. Through their work and careful relationship with nature, they aim to leave a healthier world for their descendants. An unconventional dance story, which speaks of the harmony between the farmer, the land, and the plants, is captured in colorful illustrations featured on a series of three labels for two sunflower oils and one pumpkin oil.

Brand name: Heler
Advertiser / client: Kmetija Heler
Product / service: Pumpkin oil
Campaign name: Dancing field
Agency network: INDEPENDENT AGENCY
Agency: Aritmija, Maribor
Creative director: Goran Radinović
Art director: Borut Kupnik
Copywriter: Goran Radinović
Designer: Borut Kupnik
Illustrator: Borut Kupnik
Additional company: Motion: Andej Ferš