Franc Arman - It's Time for Your Time

Creative idea

Wines, in particular the red ones like Teran, age better with time. However, due to impatience and lack of experience, many open their Teran bottles too early. That’s why we locked the Franc Arman Teran Barrique bottle in a box, making it inaccessible until the time is right. The wine is given time to age completely, while the owner learns over time. An app accessible through a QR code on the box will send weekly notifications, educating the owner on the beauty of winemaking. When it’s time, the app sends the code which opens the box.

Brand name: Franc Arman
Advertiser / client: Franc Arman Wines
Product / service: Wine
Campaign name: It's Time for Your Time
Agency network: INDEPENDENT AGENCY
Agency: Studio Tumpić/Prenc
Production company: Delta Rerality
Web address: https://www.tumpic-prenc.hr/en/
Executive creative director: Anselmo Tumpić
Art director: Anselmo Tumpić, Anton Licul Grk
Designer: Anselmo Tumpić, Anton Licul Grk
Account director (agency): Sara Prenc Opačić
Client account director: Oliver Arman
Additional company: PR Agency: Abeceda Komunikacije