Stina Plavac Mali Stipancic

Creative idea

The Island of Brac has always been known for its beautiful nature and snow-white stone – a source of inspiration for sculptors, poets and novelists. This extremely steep location surrounded by stone, produces Stina Plavac Mali Stipancic, a wine meant to inspire anyone who tastes it. And that is why every Stina Plavac Mali Stipancic label is a blank canvas for everyone who feels inspired. The completely white four layered label depicts the extreme slope of the location, so every creator should rise to the same challenge as workers in the vineyard. A small space, limited resources, lots of inspiration. Just like in the vineyard.

Brand name: Stina
Advertiser / client: Jako vino
Product / service: wine
Campaign name: Stina Plavac Mali Stipancic
Agency network: GREY
Agency: Bruketa&Zinic&Grey, Zagreb
Production company: SATO, IR-GO
Creative director: Davor Bruketa
Designer: Davor Bruketa, Toni Bursic
Photographer: Domagoj Kunic
Illustrator: Klasja Habjan
Director of photography: Domagoj Kunic
Music: Aquarius records
Additional company: Client Service Director: Masa Ivanov,Creative Director for Case Study: Ivo Payer,Video Production Manager: Anja Pecovnik,Videoanimator: Tvrtko Karacic,Production Manager: Vesna Durasin,Head of DTP: Radovan Radicevic, Owner: Ivana Andabak,Sales and Marketing Director: Ante Rebrina