Rohlik Miil Dairy

Creative idea

Miil brand is a private label exclusive to the Rohlik Group e-shops in several Euroepan markets and it has set the benchmark of designing unique, fun and lovable, great quality products. Our task was to attract consumers in the busy e-comm environment; and to create design which will have some added value. In our case - capturing fun facts about dairy category, illustrated in a simple and fun way. Fresh pastel colour palette, outstanding vibrant blue logo, playfulness yet simplicity. All this stands out from the category and follows the trends on digital shelve rules.

Brand name: Miil
Advertiser / client: Rohlik Group
Product / service: Dairy Products
Campaign name: Miil Dairy Range Packaging
Agency network: INDEPENDENT AGENCY
Agency: Cocoon Prague, Prague
Web address: https://www.rohlik.cz/tema/miil-mlecne-produkty-za-skvelou-cenu?_ref=temata
Creative director: Karolina Belohlavkova
Designer: Evgeny Razzhivin
Account director (agency): Ana Maselli, Iveta Lysonkova
Client account director: Pavel Vasek
Illustrator: Evgeny Razzhivin, Sasha Sharavarau
Director of photography: Jose Sabino Jr.
Additional company: Artworker: Jana Klimentova 3D Artists: Thibault Schubel, Petr Ludvik