Brite

Creative idea

Every DIY store offers a tremendous range of all types of wood coatings. As a rule the packaging design illustrates either their use and effect or the benefits of the brand. In many cases the type of product is not obvious for the consumer until the label is read thoroughly. Brite is an exclusive brand of coating materials for wooden surfaces. It offers a wide selection of original coatings with organic ingredients including paints, lacquers, varnishes, oils, bases and even glues. And every item is a tribute to wood with its natural warmth and unique textures.

Brand name: Brite
Advertiser / client: Yaroslavskie kraski
Product / service: DIY
Campaign name: A tribute to wood
Agency network: INDEPENDENT AGENCY
Agency: Depot branding agency, Moscow
Web address: https://brite.ru/
Executive creative director: Alexey Fadeev
Creative director: Alexey Baiteev
Art director: Alexey Baiteev
Account director (agency): Alexey Andreev
Client account director: Irina Zavtoni
Pr director: Daria Vedernikova
Director: Anastasia Tretyakova