Blanc Bleu

Creative idea

It is a balanced mix, loaded with brain-stimulating micronutrients and electrolytes for extrahydration. The brain receives the necessary nutrition, thereby improving the ability to assimilate and memorize information. Blanc Bleu water is a natural key to knowledge. The Gothic architects and builders discovered the amazing strength and stability of using pointed arches. The most recognized feature of the Gothic style is the pointed or Gothic arch. «Etre blanc-bleu» in French means to have an impeccable reputation.' The same can be said about the Brand that we strive to create.

Brand name: Blanc Bleu
Advertiser / client: Atlas Group
Product / service: Beverages – water
Campaign name: Blanc Bleu
Agency network: INDEPENDENT AGENCY
Agency: Depot branding agency, Moscow
Executive creative director: Anastasia Tretyakova
Creative director: Jane Struk
Art director: Jane Struk
Designer: Pavel Kabanov
Account director (agency): Alexey Andreev
Client account director: Irina Zavtoni
Managing director: Ksenia Parkhomenko
Pr director: Daria Vedernikova
Director: Alexey Fadeev