Issue Indicating Tissue

Creative idea

Mucus in the nose exists to protect the nose and sinuses from dust, bacteria and other dangers to the human body, and it is generally good. But why does the mucus change colour? Usually it has to do with what is happening inside our body. ‘Issue indicating tissue' handkerchiefs aim to educate the public what the colours to their snoot might mean for their health. Project aims to rise health prevention awareness and it is a proof of how communication can create added value for the consumer, even though the product is seemingly generic and old-fashioned.

Brand name: Violeta
Advertiser / client: Violeta
Product / service: Paper tissues
Campaign name: Issue Indicating Tissue
Agency network: INDEPENDENT AGENCY
Agency: Šanavala, Zagreb
Production company: Violeta
Executive creative director: Ivan Tanić
Creative director: Ivan Pavičić
Art director: Nebojša Cvetković
Copywriter: Ivan Pavičić
Account director (agency): Stipe Bačić
Managing director: Stipe Bačić
Senior planner: Ivan Tanić
Illustrator: Damir Mazinjanin
Film production: Ivan Pavičić