First Aid for Humanity

Creative idea

First Aid for Humanity is a PROGRAM TEACHING TOLERANCE through a FIRST AID COURSE. Created in Poland, ranked the 3rd most xenophobic country in the world, this first aid training included creating 3 lifelike dummies based on 3 minorities, who face discrimination because of their faith, sexual orientation, or poverty. THE ATTENDEES WERE ABLE TO EXPERIENCE THEIR OWN BIASES in a controlled environment, learn practical skills on fully functional, lifelike dummies and meet the real people behind them. THE PROGRAM IS PRESENT IN SCHOOLS AND IS WORKING TOWARDS SHAPING A NEW GENERATION OF POLES to be more open and bias-free.

Brand name: BNP Paribas
Advertiser / client: BNP Paribas
Product / service: First Aid for Humanity
Campaign name: First Aid for Humanity
Agency network: VML
Agency: VMLY&R Warsaw
Production company: Warsaw Witches Association
Web address: https://www.bnpparibas.pl/pierwszapomocludzkosci
Executive creative director: Dawid Szczepaniak
Creative director: Piotr Osinski
Art director: Antoni Kaminski
Copywriter: Adam Sierocinski / Zbigniew Marczak
Account director (agency): Agnieszka Winnik-Jaworska
Client account director: Dariusz Maciołek (CMO) / Małgorzata Wasiuk (Brand Strategy and Activation Director)
Strategic planner / strategist: Anna Klamecka
Senior planner: Mateusz Cukierski
Pr director: Lukasz Majewski / Szymon Ślęzak
Photographer: Stanisław Prokopczuk
Film production: Marta Berens - Warsaw Witches Association
Director: Krzysztof Kiziewicz / Maciej Szupica
Director of photography: Jakub Burakiewicz
Agency producer: Magdalena Dzieniesiewicz
Post production: Rio de Post
Additional company: Jaime Mandelbaum, Jennifer Aston, Claire Charruau, Agata Szybilska Czech, Malgorzata Slychan, Karolina Abramowicz, Antoni Ciszewski, Tomasz Naruszewicz, Agnieszka Paczulska, Aleksandra Lecka-Maniak, Michal Mikolajczyk, Honorata Krzywon, Malgorzata Szukala, Agnieszka Skura,