The Heinz Soap

Creative idea

Today's usage of chemicals in the beauty industry is shocking! Only in your shower gel, there are about 20 different chemicals. Artificial ingredients make your body full of toxins. They cause skin irritation, eczema and allergies. Guess what natural ingredient has an amazing antioxidant effect on your skin? Tomatoes! So when the beauty industry needs more everyday products from tomatoes, we've decided to create a soap made from the most pure ones: The Heinz Soap. 100% natural soap made only from Heinz ketchup ingredients. Together with a famous soap designer, we've created a limited edition and hit the headlines.

Brand name: Heinz
Advertiser / client: The Kraft Heinz Company
Product / service: 100% Organic Soap
Campaign name: The Heinz Soap
Agency network: LEO BURNETT
Agency: Leo Burnett, Prague, Czech Republic, MSL
Executive creative director: Kosta Schneider
Creative director: Nikola Foktová
Art director: Yigit Keskin
Copywriter: Kateřina Obrazová
Pr director: Michaela Chrpová