The Flipper

Creative idea

To fight screen addiction, most brands preach. Heineken flipped the script. Literally. The Flipper is a phone case that hears “cheers!” and flips your phone face down. Created as a working device with a mic, servo, and absurd purpose: block screens to bring people back to the moment. Launched with Simone Giertz, the chaos spread fast. Creators testing it, remixing it, even DIY-ing the flip using their hands. A satirical product with a serious point: the best moments happen when we put our phones away.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: The Flipper
Agency network: LePub Worldwide
Agency: LePub, Milan
Additional company: LePub, Amsterdam
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Cristiana Boccassini, Mihnea Gheorghiu
Executive creative director: Andrey Tyukavkin
Copywriter: Angeliki Rekka
Designer: Peter Sjo, Dario Lipani
Account director (agency): Tinatin Prangishvili, Sarah Jones, Leigh Brian, Rebecca Kapoor, Abbie Goodman
Client account director: Stefano Girardi, Shirine Aoun, Ilaria Castiglioni
Managing director: Kate Brazier
Strategic planner / strategist: Sol Ghafoor, James Moore
Pr director: Isabella Cecconi, Federica Fiorentino
Agency producer: Francesca Zazzera, Anna Sica, Federico Fornasari, Cinzia Morandi, Veronica Bottanelli, Daniela Inglieri, Tina Paolella,
Digital production: Vittorio Cafiero
Digital strategist: Vanessa Satta
Additional company: ACD: Valentino Borghesi, Geo Joseph Jr. Art: Amar Salim 3D Artist: Francesco Boccadoro Social Lead: Tatiana Katsai Sr. Community Manager: Jesus Sanz Head of Innovation: Francois Rousseau Head Of Creative Technology: Mauro Mazzei Product Innovation Lead: Eduard Sik Editor: Marco Morasca Grading: Luca Parma Sr. AD: Liam O’Brien