Cyber Spa
Creative idea
2020 situation provoked a lot of negative emotions: anxiety, emotional burnouts, insomnia etc. As an expert in cybersecurity solutions, Kaspersky believes that technologies can make lives better in every sphere, including emotional one and decided to create a soothing online stress management tool. Cyber Spa by Kaspersky is a virtual space for holistic relaxation, with different stress-fighting methods gathered. You may either check your stress level or directly choose all necessary “treatments”, which are based on popular phycological techniques: “Digital slime”; “Fitness selfie”; “Sound therapy”; “Endless serenity”.'
Brand name: Kaspersky
Advertiser / client: Kaspersky
Product / service: Online SPA
Campaign name: Cyber Spa
Agency network: DDB WORLDWIDE
Agency: DDB Russia, Moscow
Additional company: ZBRSK, web production
Web address: https://cyberspa.kaspersky.com/en
Creative director: Zaur Fardzinov, DDB Russia
Art director: Asya Novikova, DDB Russia
Copywriter: Maria Markova, DDB Russia
Designer: Sergey Pedan, DDB Russia
Account director (agency): Tatiana Gurina, DDB Russia
Illustrator: Varya Schuka, freelance
Music: Aleksey Yasinetsky, DDB Russia; Konstantin Novomirsky, freelance
Additional company: Ekaterina Nikolaeva, Senior Account Manager, DDB Russia;
Nadya Sitnikova, Digital Manager, DDB Russia;
Nikita Morozov, Head of Design, Kaspersky;
Kristina Branchugova, Brand Communications Group Manager, Kaspersky;
Anna Antova, Senior Brand Communications Manager, Kaspersky.
