150 Years of Whateverken

Creative idea

To celebrate Heineken 150th anniversary, Heineken stopped being Heineken for a full year by changing its brand into all the misspells, mispronunciations and misuses coming from people all over the world, so that everyone could enjoy a Heineken in their own way. In other words: 150 years of good times. One way or another.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: 150 Years of Whateverken
Agency network: PUBLICIS
Agency: LePub, Milan
Digital agency: Boomerang
Additional company: LePub Amsterdam
Production company: Prettybird
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Chief creative officer: Mihnea Gheorghiu; Milos Obradovic
Executive creative director: Andrey Tyukavkin
Creative director: Rainor Marinho; Sandra Bold
Art director: Giulia Trimarchi; Daniele Tesi
Copywriter: Gian Marco Panichelli; Adina Cirstea
Account director (agency): Paola Natellis; Mirjana Slavkovic; Marta Dell’Adami; Francesca Gatti
Strategic planner / strategist: James Moore
Agency producer: Anna Sica; Tania Dal Pra
Additional company: Global CEO Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy - Bruno Bertelli; Global Chief Creative Officer - Cristiana Boccassini; Associate Creative Director - Corina Patraucean; Global Head of PR & Communication - Isabella Cecconi; Director of Comms Planning - Shane Roche; Chief Creation Officer - Francesca Zazzera;