Electripedia by Enel

Creative idea

This is the story of an ambitious brand that successfully survived the 2022 energy crisis. The campaign’s core idea was to empower Enel’s clients to convert high energy cost anxiety into SMART energy behaviors. Enel was able to persuade its clients to save more energy than ever, through an open resource full of tips & tricks delivered by Enel employees who decided to help all Romanians reduce their electricity consumption. A platform for everybody, easy to understand, with tips even easier to implement. Enel’s main objective was to reduce costs by implementing an unusual ANTI-SALES strategy campaign.

Brand name: Enel
Advertiser / client: Enel Romania
Product / service: Service
Campaign name: Electripedia - The Anti-Sales Campaign
Agency network: Dentsu
Agency: Dentsu Creative Bucharest
Digital agency: Dentsu Creative Romania
Web address: https://www.youtube.com/playlist?list=PLNUlTJj5nXdOVmBVR1RdvtvuP-ScL4Rhs
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Executive creative director: Marius Tianu
Creative director: Marius Tianu
Art director: Razvan Mitoiu, Adrian Popa
Copywriter: Alexandra Carlsson, Diana Nica
Designer: Demir Pienaru
Account director (agency): Carmen Simion
Client account director: Magda Schnell
Film production: Film Factor