Loveday Friday

Creative idea

Kofola, the legendary Czechoslovak beverage brand has always been about love. But what happens when such a brand discovers that people do not actually have time for love? Kofola decided to help love! They declared Loveday Friday- A day off for love!

Brand name: Kofola
Advertiser / client: Kofola Czechoslovakia
Product / service: Kofola
Campaign name: Loveday Friday
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Digital agency: DataConcept
!n/f[label_opt1:]: 1
Executive creative director: Peter Kačenka
Creative director: Kristína Pavlendová, Štefan Andrejco, Peter Kačenka
Art director: Martina Mihálová
Copywriter: Kristína Pavlendová, Patrícia Al-Hadi
Designer: Gabriel Jakubkovič, Viktória Bitterová
Account director (agency): Andreas Imrich, Eva Kučerová, Klára Bičejová
Strategic planner / strategist: Dominika Múdra