Mindspace
Creative idea
Brand searched for an agency, that would prevent Mindspace from being used as an independent sense - Space, Mind. We found that the co-workings are like offices, providing similar services. Such places make people unproductive. Mindspace offers a target audience a diverse community of open-minded people in stylish colorful places people dream of. Inspiring and motivating. We mixed both meanings for “dream” and reveal the message “Awaken Mindspace in yourself” as a new way of life. People who fell asleep in the office appear in a dream place. The campaign turns from local to worldwide.
Brand name: Mindspace
Advertiser / client: Mindspace.me
Product / service: Coworking places
Campaign name: Awaken Mindspace in yourself
Agency network: INDEPENDENT AGENCY
Agency: Rebell Studio, Poznań
Production company: Rebell Studio
Web address: https://www.instagram.com/p/CrLdLMXMvOk/
!n/f[label_opt1:]: 2
Executive creative director: Beata Jagodzińska, Ela Martin
Creative director: Beata Jagodzińska
Art director: Urszula Chodorowska
Copywriter: Ela Martin
Designer: Karolina Kaczmarek, Marta Turek, Karolina Jastrzębska, Sonia Dauer
Account director (agency): Ela Martin
Client account director: Mara Lorin
Photographer: Kamil Strudziński
Film production: Rebell Studio
Director: Marcin Mikulski
Director of photography: Dawid Gut
Agency producer: Hanna Sołtysiak
Post production: Agata Nawrocka, Paweł Dembiński, Kuba Juchniewicz
Post production producer: Agata Nawrocka
Additional company: actors:
Ricardo Guerrero Arias
Feven Asnake
Yuliya Laurukhina
Mohamed Abdelaziz
Ibrahim Ibrahim
Anna Niestatek
Małgorzata Grodzicka
Michał Kostrzewa
Dąbrówka Białęcka
Dog Ryszard
Dog Bekon
Mindspace team:
Daphne Resnick
Chen Mizrach
Sonia Dauer
Mara Lorin
