Happy Mail

Creative idea

Children are kind, sweet and... selfish. They will drown the world in tears if you take their toy away. Most children have quite a few toys. The Happy meal toy is just one of many. That’s why we decided to help the next generation be a little more open to sharing. This is how we created 'Happy Mail'. A campaign that invited children to donate their Happy Meal toys to children deprived of parental care. The campaign was communicated nationwide in a number of channels: 1) TV 2) OOH 3) Digital and social media 4) Influencers 5) In-store materials

Brand name: McDonald's
Advertiser / client: Sunfoods Bulgaria ltd.
Product / service: Quick Serving Restaurants
Campaign name: Happy Mail
Agency network: DDB WORLDWIDE
Agency: guts&brainsDDB Sofia
Media agency: Optimum Media
Production company: Final New
Web address: https://mcdonalds.bg/en/give-away-your-toy/
!n/f[label_opt1:]: 2
Creative director: Iliya Grigorov
Art director: Siyana Filatova
Copywriter: Rumen Ivanov
Account director (agency): Stoyan Sirakov