Škoda SuperbOffice

Creative idea

From our survey conducted by the Fokus agency, we found that Slovak managers spend up to a quarter of their working time in their cars. So, we decided not to communicate the Superb as just a car, but as a car office. To show it, we entered it into the Office of the Year competition. This decision generated massive additional PR for us—first when we announced it to the public, and later when we even managed to win in one of the categories. The whole campaign was supported by content in which we described the Superb using real estate language, communicating in places where office spaces are traditionally promoted.

Brand name: Škoda
Advertiser / client: Škoda Auto Slovensko
Product / service: Škoda Superb
Campaign name: Škoda SuperbOffice
Agency network: Leo
Agency: Wiktor Leo Burnett, Bratislava
Media agency: PHD Media Slovakia
Production company: Leopard Production
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Agency chief executive officer: Peter Kontra
Executive creative director: Peter Kačenka
Creative director: Peter Michalka, Lukáš Lukonič
Art director: Dominik Hasák, Nina Tessedíková
Copywriter: Lukáš Lukonič, Peter Michalka
Account director (agency): Michal Kopriva
Client account director: Andrea Vozárová
Film production: Leopard Production
Director: Robert Revak
Director of photography: Robert Revak
Agency producer: Tomáš Haraszti
Additional company: Strategy Director: Vladimír Lefík Editing: Mikuláš Bado