Control yourself

Creative idea

Testicular cancer is the most common cancer among young men. In partnership with Movember Banjaluka (B&H) and renowned Belgrade photographer Vladimir Milivojević Boogie, we launched the teaser campaign with BW photos of blurred men, showing a bit strange hand pointing middle finger, citing only one phrase – Control yourself. Ten days later, it was all clear. “Control yourself, don’t avoid your testicular examination”, with haunting statistic, explained what was the teaser campaign's real meaning. As a call for responsibility and encouragement for men dealing with testicular cancer, campaign was further distributed on local and regional TV, print, digital and OOH media.

Brand name: /
Advertiser / client: Ovation feat Movember Banja Luka
Product / service: Non-profit health awareness
Campaign name: Control yourself
Agency network: BBDO WORLDWIDE
Agency: Ovation BBDO
Media agency: /
Digital agency: Ovation BBDO
Additional company: Movember Banja Luka
Production company: Rooster Production
Web address: https://ovation.rs
Agency chief executive officer: Marko Pešić
Chief creative officer: Vladimir Mitrović
Executive creative director: Vladimir Mitrović
Creative director: Nemanja Obradović
Art director: Vladimir Mitrović
Copywriter: Vladimir Mitrović
Designer: Nemanja Obradović
Account director (agency): Marko Pešić
Client account director: Zoran Šišić
Media director: Nikola Parun
Managing director: Nataša Filipović
Strategic planner / strategist: /
Senior planner: /
Pr director: Nikola Parun
Photographer: Vladimir Milivojević Boogie
Illustrator: /
Film production: Rooster Production
Director: Vladimir Mitrović
Director of photography: Vladimir Mitrović
Music: /
Screenwriter: /
Agency producer: /
Post production: Rooster Production
Post production producer: Rooster Production
Digital production: Ovation BBDO
Digital strategist: Nikola Parun
Digital creative: Nemanja Obradović
Event production: /
Additional company: Alma Quattro