Commodity Blood

Creative idea

Living in a consumer society, we have become accustomed to getting everything 'necessary for life' within just a few minutes. However, in the midst of this convenience, we often overlook what is truly essential. For blood cancer patients, receiving donor blood is not as simple as picking it up from a store or ordering it through an app. In order to shed light on this paradox, we launched a campaign where donor blood was portrayed as everyday commodities. Our campaign comprised advertisements across various mediums, including outdoor, print, radio, and digital platforms.

Brand name: Blood Centre - North Estonia Medical Centre
Advertiser / client: North Estonia Medical Centre, Blood Centre & Estonian Society of Hematology
Product / service: Health care services
Campaign name: Commodity Blood
Agency network: INDEPENDENT AGENCY
Agency: Tabasco, Tallinn
Web address: https://verekeskus.ee/en/
Creative director: Tarmo Sikk
Art director: Kerstin Raidma
Copywriter: Tarmo Sikk
Designer: Kuldar Leement, Dan Malkin
Account director (agency): Indrek Viiderfeld
Client account director: Elina Riispapp
Additional company: Project Manager: Kristina Kavak Project Manager: Triin Ilves English Copywriter: Anna Stina Tõnissaar Case Study: Kim Õun Photographer: Henrik Metstak