We The Parents

Creative idea

To stop the campaign of hate against their trans children, courageous parents came face to face with the leaders of the ruling right-wing party in Poland. On International Transgender Day of Visibility we published videos on politicians twitter’s profiles in which parents responded to their hate speech. For the purposes of the campaign, we also created a series of documentaries presenting the parents of transgender children, Storytel launched a podcast about coming outs and the entire front page of the most popular newspaper in Poland was covered with an authentic coming out letter written by one of our heroes.

Brand name: 'My, Rodzice' non profit organisation
Advertiser / client: 'My, Rodzice' non profit organisation
Product / service: social campaign
Campaign name: My, rodzice dzieci trans
Agency network: OMNICOM MEDIA GROUP
Agency: Molecular Worldwide Warszawa
Additional company: Storytel Poland, 24/7 Communication
Production company: Flota Filmowa
Executive creative director: Bartek Klimaszewski
Creative director: Janka Szwykowska, Rafał Pniewski
Art director: Przemysław Łowicki
Copywriter: Marta Tomczak
Account director (agency): Magda Eljasz
Strategic planner / strategist: Bartosz Gomółka, Aleksandra Szajnecka
Film production: Dariusz Mięsak, Marcin Mielcarz, Aleksandra Zięba
Director: Marek Kozakiewicz, Wojtek Smarzowski
Director of photography: Michał Stajniak, Adam Lipiński, Paweł Tybora
Agency producer: Joanna Cichalewska-Piwek
Post production: Televisor
Additional company: Molecular Worldwide: Jerzy Matuszewski, Sylwia Sobol, Michał Polak Editors: Jerzy Zawadzki, Alan Zejer, Maciej Niemiec, Krzysztof Rymsza Color correction: Jarek Sterczewski Sound: Andrzej Bogucki 24/7 PR: Klau Chmielecka, Maja Kubiak Storytel: Jakub Barzak, Klaudia Chruściel, Katarzyna Gargol, Justyna Zarejko, Izabela Markowska Case video: Grzegorz Nowiński naTemat.pl: Paulina Plenkiewicz