Vichy Romania

Creative idea

The campaign aimed to not only educate consumers about the benefits of the Vichy Dermablend high coverage foundations, but also raise awareness about psychodermatology – the link between skin and psychological conditions, in a country where there is little to no dialogue about the topic. The main components were make-up tutorials featuring youg women with different skin conditions, live sessions with dermatologists, psychotherapists and influencers, as well as a filter that allowed women that felt unsecure about displaying their skin in stores to try our products in a digital way.

Brand name: Vichy Dermablend
Advertiser / client: L'Oreal Romania
Product / service: Foundation
Campaign name: Put Yourself in Your Own Skin
Agency network: INDEPENDENT AGENCY
Agency: Line Agency Bucharest
Production company: 2nd Choice
Web address: https://www.vichy.ro/DERMABLEND/gama/r1307.aspx
Creative director: Ruxandra Micsunescu
Art director: Vlad Corut, Sergiu Vlaicu
Copywriter: Camelia Donciu, Irina Focsa
Account director (agency): Alexandru Vieriu
Client account director: Raluca Tunsoiu
Photographer: Dragos Borcanea
Film production: Alex Popa
Director: Germain Kanda