Toyota Start Your Impossible

Creative idea

With Start Your Impossible platform, Toyota was entering a new era, preparing to communicate its new brand purpose; 'Toyota will work for a world where everyone can move freely.' Based on this, we launched our platform called 'Mobilsen Özgürsün” (meaning “If you are mobile, you are free”) that we have told the inspiring story of Mert & Okan with an integrated media plan and storytelling.

Brand name: Toyota
Advertiser / client: Toyota Turkiye
Product / service: Toyota / Mobility
Campaign name: Start Your Impossible
Agency network: INDEPENDENT AGENCY
Agency: Alametifarika İstanbul
Additional company: Toyota Turkiye
Production company: Film&Go, Mental
Web address: https://mobilsenozgursun.com/
Executive creative director: Kaan Ayçe, Odisseas Sevsevme
Art director: Anıl Bağcık
Copywriter: Dilan Bayar, Esma Akalın
Designer: Hasan Çalışkan
Account director (agency): Duygu Yılmaz
Client account director: Duygu Yılmaz
Strategic planner / strategist: Berra Katlav
Senior planner: Mervenaz Mete
Film production: Film&Go, Mental
Director: Şeyhmus Altuni Muhammer Koçak,
Music: Zenci, Barış Diri
Agency producer: Merve Haklı
Post production: Film&go, Sinefekt
Digital strategist: Berra Katlav, Mervenaz Mete
Digital creative: Kaan Ayçe, Bilal Gül, Aykut Akıncı, Seda Nur Hazır