Superhero

Creative idea

NURDOR national association of parents of children with cancer aims to deliver a dignified treatment and recovery for kids fighting cancer. Donations in Serbia are usually random and offer only temporary solution for one of the biggest NGO’s. With ambition to change donating culture from chaotic one-time acts into a movement, Mastercard brought innovation and created SUPERHERO - streat-wear fashion brand and sustainable business model, and modern online platform with simple mechanism for donations. Superhero platform enables Nurdor to have a constant source of income as each purchase of an item from the collection is a donation

Brand name: Superhero
Advertiser / client: Mastercard
Product / service: Superhero
Campaign name: Superhero
Agency network: INDEPENDENT AGENCY
Agency: Mastercard Europe SA, Belgrade
Additional company: McCann Beograd, Chapter 4, dentsu, Nurdor
Web address: https://superhero.rs/
Executive creative director: Jana Savić Rastovac
Creative director: Vladimir Simić, Lidija Milovanović
Art director: Marko Hrnjaković, Miloš Opačić, Zdravko Kevrešan
Copywriter: Marko Simikić, Marko Jovanović
Account director (agency): Vera Aćimović, Jelena Kojadinović, Barbara Kovačević
Client account director: Milena Đorić Gudurić
Media director: Nataša Janković, Account Director, Marko Lukić, Account Manager, Selena Radović, Digital Account Manager
Managing director: Jelena Jazić
Strategic planner / strategist: Aleksandar Milojević
Pr director: Milena Avramović Bjelica, Vladimir Veljkovič, Una Matić, Barbara Garčević
Additional company: Catalin Dobre - CEE Creative Director and Chief Creative Officer for Romania at McCann Worldgroup, Dubravka Perišić - Creative Traffic