Plastic Warnings

Creative idea

Just like in the case of cigarettes, Greenpeace wants all plastic packaging to have to include health warning labels too, as they are harmful for humans and the environment. The campaign pushes brands to use sustainable packaging alternatives instead. A FILM draws the parallel between the tobacco and the plastic industry, asking people for support. A WEBSITE collects all info, has a downloadable Activist Kit, containing printable posters and Plastic Warnings that people used offline. User generated guerilla VIDEOS were created of this. Instagram STICKERS spread in social media. CITYLIGHT posters were placed in front of the local HQs of the top polluting companies.

Brand name: Greenpeace
Advertiser / client: Greenpeace
Product / service: Greenpeace
Campaign name: Plastic Warnings
Agency network: DDB WORLDWIDE
Agency: DDB Budapest
Additional company: Cinesuper
Production company: Cinesuper
Web address: https://sites.greenpeace.hu/vigyazz-muanyag/
Creative director: Karolina Galácz
Art director: Head of Art: Guilhelme Somensato
Copywriter: Senior CW: Máté Nagy
Director: Miki357
Director of photography: Marcell Nagy
Music: Máriusz Fodor
Additional company: Head of Content: Zsófia Maul Editor: Zsófia Érdi Art Director: Richárd Illés Producer: Zoltán Mártonffy Production Manager: Kata Kristóf Post-Production: Balázs Deimanik Colorist: Lacó Gaál Audio: Balázs Pejkó Narration: Roderick Hill Poster Production: Imago Studio CGI Lead: Guilherme Duarte 3D Artists: Guilherme Duarte, Rodrigo Raiol Post-Production: George Rutherford