I see what's important

Creative idea

The communication concept dramatizes situations in which children with disabilities are included in normal life, but the importance of this step is still not very clear to people around them. That is why we are letting the audience see what is truly important.

Brand name: Platform of Families
Advertiser / client: Platform of Families with children with disabilities
Product / service: nonprofit organisation
Campaign name: I see what's important
Agency network: INDEPENDENT AGENCY
Agency: dotcom advertising, Bratislava
Digital agency: dotcom advertising
Production company: UMG production
Web address: https://www.platformarodin.sk/platforma-rodin/vidimtopodstatne/
Creative director: Roj & Dvorecký
Art director: Zuzana Nemkyová
Copywriter: Veronika Jančová, Jozef Plichtík
Designer: Matej Havránek
Account director (agency): Stanislav Pavlík, Monika Hurbanová
Client account director: Marek Smižanský, Jana Lowinski
Senior planner: Peter Urbanec, Monika Farkašová
Film production: UMG production
Director: Dano Dekan
Director of photography: Martin Chlpík
Digital production: dotcom advertising
Digital strategist: Peter Urbanec, Monika Farkašová